Hey, I’m Lorne

Currently I have the privilege of being NorQuest College’s Chief Culture & Transformation Officer. What does that mean? My role is to help NorQuest adapt and thrive in the midst of the disruption impacting post secondary education. You can follow that progress real time in my blogs, and podcasts. What I share with you is based on authentic, real world stuff.

And what you might also want to know about me…


Lorne was awarded the 2018 Canadian LifeTime Achievement Award for contributions to the Human Resource community and advancing the workplace. It is awarded annually by the Ivey Academy, The Ivey School of Business, and HRD Magazine. Lorne teaches EMBA courses at the U of Alberta on Culture and Strategic HR. He will begin teaching his Culture course at Harvard in December 2019. He is a member of the Institute of Corporate Directors, a Director on the Board of FortisAlberta Inc., a member of Covenant Health’s Innovation Committee and a mentor at The Unreasonable Group.

Lorne joined ATB Financial, as Chief People Officer in 2012, with the mandate to make ATB “The Place to Work.” During his 4 plus years in that role, working closely with the enterprise leadership team, ATB became widely recognized as one of the top companies to work for in North America. Lorne then became ATB’s first Chief Evangelist in 2017. In this role Lorne led the company-wide transition to Google's G Suite, moving the entire company onto a transformative collaboration and communication platform that resulted in a renaissance of how people work. Lorne retired from ATB in August 2018.


Lorne's career has always focused on culture, leadership and transformation. He received an education degree from the University of Alberta (where he played Golden Bears football) and started his career as a teacher. He then completed a Master of Science in Industrial and Labor Relations at the University of Oregon, co-founded an Alberta-based business that flourished for 10 years, and was eventually recruited to work in the US. During his 25 years based in America, he held a variety of executive positions including working directly for the Chairman and CEO of a fortune 50 company (US WEST), COO of a NASDAQ technology company (ZONES) and as VP Operations with the Los Angeles Kings. Prior to joining ATB, Lorne spent eight years as the president and chief executive officer of Ryzex, a U.S. based, privately-held, international technology company (Ryzex).


Lorne’s career journey has sparked a passion for advancing people, developing great (not perfect) leadership, excellent places to work and extraordinary cultures. He blogs/podcasts frequently at LorneRubis.com about getting the most out of work and life situations. He works at living with Respect, Abundance and Self Accountability - the three tenants of The Character Triangle, the title of one of his books. He is a sought after thought leader, speaker, facilitator, consultant and culture strategist.

Lorne and his wife Kathleen (his high school prom date) divide their time between residences in Alberta, British Columbia, and Washington, with an everyday mission to remotely connect with their 3 adult children and four grandkids who live in the U.S. and UK. They all gather whenever they can at the Rubis family vineyard in Naramata, BC.

Artboard 117.png
I like setting 10x goals that are based on zooming out years ahead in the spirit of becoming hugely aspirational… It is a badass way of working, and a lot more fun. I challenge you to try it.
— Lorne Rubis
Screen Shot 2019-08-08 at 16.41.51.png

In the Media

Holding Yourself Accountable Inspires Responsibility In Others
Investor’s Business Daily, October 2016

Desk phones going the way of the fax machine
CBC News, July 2016

Alberta’s unemployment rate jumps to 7.9%
Global News, March 2016

Forward Thinking Speaker Series
Edmonton Public Library, November 2015

Best Employers 2016: How they thrive in the face of crisis
Canadian Business, November 2015

Golden Bear
We Are Alberta, November 2015

ATB sees results with storytelling recognition
Canadian HR Reporter, September 2015

Team Spirit: Using a social recognition program
Alberta Venture, June 2014

Is there such a thing as too much transparency?
Financial Post, April 2014

Lead Yourself First: Lorne Rubis, Chief People Officer, ATB Financial Inc.
Argyle Journal, March 2014

Thinking Out Loud
We Are Alberta YouTube, October 2013

The power of a winning record: Leadership lessons from the Detroit Red Wings
ATB Business & Agriculture News, May 2013

Blog Business Success: Lorne Rubis
Blog Talk Radio with Wayne Hulbert, April 2012

Mercer Island author inspires others with ‘Character Triangle’
Mercer Island Reporter, December 2011